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Website design, SEO, performance and Shopify: practical articles for businesses that want a site that works for them.

Business owner reviewing the list of pages on their current site before a redesign

Website creation

Old SEO pages and redesigns: what to do with the ones that still rank

Before you start over with a blank page, you need to know which pages on your current site still bring in visitors. Here's how to find them, sort them and carry them over without losing your visibility.

October 10, 2026Website redesigns

Unlabeled cosmetic bottles on a work surface next to a laptop displaying an online store

Shopify and e-commerce

White label Shopify: is this model right for you?

White label looks appealing because it seems simple, but it punishes interchangeable stores. Here are the honest criteria to tell whether this model fits your Shopify project.

October 8, 2026Turnkey Shopify stores

Mockup of a sales page on a screen, with a block of text on the left and a photo of a job site on the right

Design and conversion

Text and visual balance: getting a sales page right

Too many images drown the message; too much text kills the will to read. Here's how to strike the right text and visual balance on a landing page so visitors understand, feel reassured and take action.

October 6, 2026Landing pages

Shop owner checking the buying journey of their online store on a laptop and a phone

Shopify and e-commerce

Testing your Shopify store before launch: the complete protocol

Before you open your Shopify store to the public, one final checkpoint is a must: test orders, shipping, emails, mobile, legal pages. Here is the step-by-step method, along with the most common mistakes.

October 4, 2026Turnkey Shopify stores

Business owner reading a client case study on a laptop in an office

Digital strategy

B2B case studies: the portfolio that gets prospects to sign

In B2B, a prospect won't take your word for it: they're looking for proof that you've already solved their problem. Here's how to build case studies and a portfolio that turn curiosity into quote requests.

October 2, 2026Custom showcase websites

Business owner taking notes in a notebook in front of a laptop while preparing a website project

Website creation

Preparing your website project: what to have ready before you contact an agency

A website project moves much faster when the groundwork is done upfront. Here's what to gather and clarify before your very first conversation with a web agency.

September 30, 2026Custom showcase websites

Phone displaying customer reviews next to a notebook on a wooden desk

Digital strategy

Digital word of mouth: reviews, shares and recommendations

Word of mouth hasn't disappeared, it has simply moved to new channels. Here's how to encourage reviews, make sharing easy and turn recommendations into customers.

September 28, 2026Custom showcase websites

Open gift box containing several products laid out on a wooden worktop

Shopify and e-commerce

Product bundling: how to put together a gift set that actually sells

A poorly built bundle cuts your margin without increasing sales. Here's how to choose the products, set the price and present a gift set that people genuinely want to buy.

September 26, 2026E-commerce stores

Website creation

Website redesign and new visual identity: which should come first?

Changing your logo and rebuilding your website at the same time seems logical, but the order you tackle them in makes all the difference to the end result. Here's how to coordinate both projects without wasting time or money.

September 24, 2026Website redesigns