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Website design, SEO, performance and Shopify: practical articles for businesses that want a site that works for them.

Abstract illustration of a padlock and a layer of protection around a website

Performance and maintenance

The basics of website security for a business website

Website security goes far beyond the padlock in the address bar. Here are the practical basics you need to know, even without technical skills, to protect your site and its visitors.

September 4, 2026Website redesigns

Abstract illustration of a quote and the elements that make up the price of a website

Website creation

How much does a website really cost in 2026?

The price of a website varies enormously from one project to another. Here's what really drives it, the costs to plan for beyond the build, and how to read a quote with real reference points.

September 2, 2026Custom showcase websites

Abstract illustration showing the structure of a conversion-focused homepage

Design and conversion

What really makes a homepage convert

A homepage that converts doesn't rely on style, it relies on clarity. Here's what separates a page that genuinely guides visitors from one that simply looks nice.

August 31, 2026Custom showcase websites

Abstract illustration of a Shopify online store with product pages

Shopify and e-commerce

The key steps to setting up a Shopify store

Structuring your catalog, choosing payment methods, preparing shipping: here's how setting up a Shopify store actually works, from your first product to opening day.

August 29, 2026Turnkey Shopify stores

Abstract illustration of a map and a location pin representing local SEO

SEO and visibility

Local SEO: getting found by customers searching nearby

How a local business can show up in the Google searches made by customers nearby, and why it isn't only about your website.

August 27, 2026Custom showcase websites

Abstract illustration of the steps involved in creating a professional website

Website creation

The concrete steps to building a professional website

From preparing the project to going live, here's what really happens, step by step and in order, when you build a professional website.

August 25, 2026Custom showcase websites

Store owner checking their online store analytics on a laptop in their workshop

Shopify and e-commerce

Online store redesign: 7 signs it's time

An online store doesn't age overnight: it slowly deteriorates until the day sales stop keeping up. Here are the concrete signs that justify a redesign, and the method for carrying it out without breaking what already works.

August 23, 2026E-commerce stores

Person browsing a website on their phone in the street, waiting for the page to load

Performance and maintenance

Website speed: a sales issue before it's a technical one

A slow website doesn't just lose technical points: it loses customers before it has had a chance to win them over. Here's why website speed is a revenue issue, and what actually slows it down.

August 20, 2026Website redesigns