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Website design, SEO, performance and Shopify: practical articles for businesses that want a site that works for them.

Open gift box containing several products laid out on a wooden worktop

Shopify and e-commerce

Product bundling: how to put together a gift set that actually sells

A poorly built bundle cuts your margin without increasing sales. Here's how to choose the products, set the price and present a gift set that people genuinely want to buy.

September 26, 2026E-commerce stores

Parcel ready to ship on a counter next to a laptop displaying an online store

Shopify and e-commerce

Free shipping in e-commerce: smart move or bad math?

Free shipping reassures buyers but can quietly eat up your entire margin. Here's how to decide, set a sensible threshold and display it properly in your store.

September 22, 2026E-commerce stores

Abstract illustration of an online shopping cart left waiting

Shopify and e-commerce

Understanding and reducing abandoned carts

An abandoned cart isn't always a lost customer. Here's why visitors leave an online store just before paying, and what genuinely helps you win some of them back.

September 8, 2026E-commerce stores

Store owner checking their online store analytics on a laptop in their workshop

Shopify and e-commerce

Online store redesign: 7 signs it's time

An online store doesn't age overnight: it slowly deteriorates until the day sales stop keeping up. Here are the concrete signs that justify a redesign, and the method for carrying it out without breaking what already works.

August 23, 2026E-commerce stores