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Website design, SEO, performance and Shopify: practical articles for businesses that want a site that works for them.

Customer reading reviews on an online store from their phone before buying

Shopify and e-commerce

Getting more customer reviews on your online store: a step-by-step method

Collecting customer reviews on an online store isn't a matter of luck: it's a system you set up. Here are the concrete steps, in order, to receive reviews consistently without pestering your buyers.

October 28, 2026E-commerce stores

Small business owner looking at their website being redesigned on a laptop

Website creation

Under construction page during a redesign: what to tell your customers

Taking your site down and putting up an under construction page during a redesign means losing calls without realizing it. Here's how to stay reachable, what to tell your customers, and how to handle launch day.

October 26, 2026Website redesigns

Order confirmation email displayed on a phone next to a parcel ready to ship

Shopify and e-commerce

Shopify transactional emails: what they say about how serious you are

People often treat Shopify's automated emails as a technical detail. Yet they are the most-read messages your store sends, and they decide whether a buyer trusts you a second time.

October 24, 2026Turnkey Shopify stores

Business owner comparing the old version of his website with his new offer written in a notebook

Website creation

Redesign after repositioning: why your website no longer reflects who you are

When a business changes its audience, its trade or its price range, the website quickly becomes a visible mismatch. Here's how to spot the problem and run a redesign after repositioning without breaking what works.

October 22, 2026Website redesigns

Online checkout screen showing delivery options with detailed costs and lead times

Shopify and e-commerce

Shipping transparency: showing costs and delivery times with no surprises at checkout

Most lost carts come down to a single shipping line discovered too late. Here is a step-by-step method for displaying your shipping costs and delivery times clearly on a Shopify store.

October 20, 2026E-commerce stores

Business owner comparing two versions of a website on a laptop sitting on a desk

Website creation

Partial or full redesign: the method for choosing without getting it wrong

Plenty of businesses rebuild their entire website when two pages would have done the job, or keep patching up a site whose foundations are long gone. Here is a six-step method for deciding between a partial and a full redesign.

October 18, 2026Website redesigns

Online store parcel opened on a table, product wrapped in tissue paper with a thank-you card

Shopify and e-commerce

Shopify and packaging: why the unboxing experience matters online too

Plenty of Shopify stores polish their product pages, then ship in an anonymous cardboard box. Here's how to think through your ecommerce packaging, show it online and turn it into a real driver of reviews and repeat orders.

October 16, 2026Turnkey Shopify stores

Person looking at a phone screen showing a page still loading

Performance and maintenance

Site speed and conversion: why a slow site loses the visitor before the first line

A visitor who waits doesn't read, they leave. Here's how slowness sabotages your conversions in the first few seconds, what causes it, and how to know whether to optimize or rebuild.

October 14, 2026Website redesigns

Computer screen showing a polished product page with a large photo and a buy button

Shopify and e-commerce

Premium product page: how to structure a sales page that justifies the price

Selling a €300 product doesn't call for the same page as a €29 one. Here's how to build a premium product page, step by step, along with the mistakes that cost the most.

October 12, 2026Landing pages