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Website design, SEO, performance and Shopify: practical articles for businesses that want a site that works for them.

Business owner reading a client case study on a laptop in an office

Digital strategy

B2B case studies: the portfolio that gets prospects to sign

In B2B, a prospect won't take your word for it: they're looking for proof that you've already solved their problem. Here's how to build case studies and a portfolio that turn curiosity into quote requests.

October 2, 2026Custom showcase websites

Business owner taking notes in a notebook in front of a laptop while preparing a website project

Website creation

Preparing your website project: what to have ready before you contact an agency

A website project moves much faster when the groundwork is done upfront. Here's what to gather and clarify before your very first conversation with a web agency.

September 30, 2026Custom showcase websites

Phone displaying customer reviews next to a notebook on a wooden desk

Digital strategy

Digital word of mouth: reviews, shares and recommendations

Word of mouth hasn't disappeared, it has simply moved to new channels. Here's how to encourage reviews, make sharing easy and turn recommendations into customers.

September 28, 2026Custom showcase websites

Independent tradesperson preparing a presentation of their business on a laptop

Digital strategy

Credibility without clients: how to build trust when you're just starting out

You're launching your business and you don't have any reviews, references or portfolio yet. Here's how to build honest proof of credibility from what you genuinely have.

September 20, 2026Custom showcase websites

Business owner looking at a table tracking their website's Google positions on a laptop

SEO and visibility

Tracking your Google rankings: how to know where you really stand

Knowing whether your site is climbing on Google takes neither a budget nor technical skills, just a clear method. Here's how to set up reliable rank tracking and interpret it without getting it wrong.

September 18, 2026Custom showcase websites

Abstract illustration of a simple, clear contact form

Design and conversion

How to design a contact form people actually want to fill in

A contact form that's too long or too intimidating drives potential customers away without you even noticing. Here's how to design one that people genuinely want to fill in.

September 16, 2026Custom showcase websites

Digital strategy

How to build a consistent brand identity online

A consistent brand identity is about much more than a logo. It's a set of choices, repeated everywhere your business appears, that builds trust over time.

September 12, 2026Custom showcase websites

Abstract illustration representing the selection of keywords for a website's SEO

SEO and visibility

How to choose the right keywords for your website

Choosing your keywords isn't about chasing the most searched-for terms, but the ones that genuinely match your business and the intent of your future customers.

September 10, 2026Custom showcase websites

Abstract illustration of a quote and the elements that make up the price of a website

Website creation

How much does a website really cost in 2026?

The price of a website varies enormously from one project to another. Here's what really drives it, the costs to plan for beyond the build, and how to read a quote with real reference points.

September 2, 2026Custom showcase websites